Hello, I'm
Amy Joon,

a passionate visual designer crafting innovative, impactful experiences—working in both print and digital storytelling to elevate brands and captivate audiences.
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ALL PROJECTS
Fresh Grass
Fresh Grass
Redesigned the FreshGrass Festival program for MASS MoCA, streamlining layout with schedule and map for easy navigation, enhancing attendee experience and event clarity.
Identity
Print
Fresh Grass
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Ground/work Exhibition
Ground/work Exhibition
The Ground/work exhibition brand combines thoughtfully designed 2D elements like maps and labels with 3D fabricated stanchions and trail markers to guide visitors through an immersive outdoor experience, blending art and nature seamlessly.
Identity
Environment
Print
Ground/work Exhibition
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Imposter
Imposter
Imposter redefines vegan branding with bold, minimalist design, emphasizing exceptional taste and authenticity to stand out in the market.
Advertisement
Branding Design
Print
Packaging
Imposter
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MASS MoCA
MASS MoCA
The MASS MoCA Membership rebrand uses fluorescent red to create a visually distinct, exciting, and modern membership experience that aligns with the museum’s brand.
Identity
Branding Design
Print
Digital
MASS MoCA
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01/

Graphic Design

Beautiful designs are at the heart of great branding. My innovative designs ensure your brand makes a lasting impression through stunning visuals.
02/

Branding

Elevate your brand identity or create one with me. Together, I'll help you understand the importance of a strong brand, and we'll help you create a unique and unforgettable one.
03/

Environment

Create immersive, visually compelling experiences within physical spaces, such as museum exhibitions, wayfinding, or event installations.
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Motion

I create captivating motion graphics—from promotional animations to social media content—that bring your ideas to life with creative storytelling and polished execution.
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Photography

I craft high-impact product, branding, and event photography that tells your story and drives results. Whether it's making products irresistible, capturing your brand's essence, or immortalizing key moments, my images are designed to sell, impress, and leave a lasting impression.
My services are more than just solutions, they're opportunities to transform your visual storytelling and achieve your business objectives. I'm here to make your design dreams a reality.
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Amy is a talented designer [who] expertly balances creativity with the ability to manage her time and meet deadlines on multiple, and often conflicting, projects. Amy has excellent attention to detail even on the smallest of projects. She keenly listens to the client, distills their needs and creates products that adhere to challenging brand graphics and identities without compromising her own desire for superior design.
Sally Morse Majewski
Manager of PR and Marketing, The Clark
Sally Morse Majewski
Manager of PR and Marketing, The Clark

Let’s chat.

Unleashing brand potential through creative design and innovation.
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LinkedIn
hello@amyjoondesign.com