The MASS MoCA Membership rebrand uses fluorescent red to make membership visually distinct and exciting.

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The MASS MoCA Membership rebrand uses fluorescent red to make membership visually distinct and exciting.
MASS MoCA
Overview
The MASS MoCA Membership rebrand uses fluorescent red to create a visually distinct, exciting, and modern membership experience that aligns with the museum’s brand.
About the Client
With vast galleries and a stunning collection of indoor and outdoor performing arts venues, MASS MoCA is able to embrace all forms of art: music, sculpture, dance, film, painting, photography, theater, and new, boundary-crossing works of art that defy easy classification.
MASS MoCA

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