The animation featured clean typography, subtle motion graphics, and a refined color palette to highlight the venue’s upscale yet energetic vibe, while teasing its 16,000-square-foot space with dining rooms, three bars, and a stage for live performances. Designed to captivate without overwhelming, the spot emphasized key details like the November opening in Albany’s Crossgates Mall ensuring the announcement stood out even amid the Super Bowl’s high-energy ads.
